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Exam 15: Retail Communication Mix

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Question 41

True/False

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A premium offers an item for free or at a bargain price to reward some type of behavior,such as buying,sampling,or testing.

A) True
B) False

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Question 42

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What can a retailer do to build the brand equity of its firm or private-label merchandise?

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In order for a retailer to build the bra...

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Question 43

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Target Corporation is planning to give $500 million by the end of 2015 to support education and help kids learn to read.Since 1962,Target has committed 5% of its income to support local communities.Target uses _____ to communicate their continued commitment to local communities.

_____ entails the placement of announcements and persuasive messages purchased by retailers and other organizations that seek to inform and/or persuade members of a particular target market or audience about their products,services,organizations,or ideas.

Which of the following has enabled retailers to personalize their direct mail to all customers?

In a national print advertisement,Levi's was showcasing their new denim jean products.At the bottom of the ad,Macy's logo was found as a place where the new denim jeans could be purchased by customers.This is an example of _____.

Luke was interested in developing a communication budget for his holistic vitamin shop which he will be opening in thirty days.He is planning a few promotional sales and will advertise through local newspapers.With the available information,what method would be best for Luke to pursue to develop his communication program?

_____ is based on the economic principle that firms should increase communication expenditures as long as each additional dollar spent generates more than a dollar of additional contribution.

When developing a retail communication program,a marginal analysis takes place when _____.

How can brands benefit the consumer?

Brand association refers to a potential customer's ability to recognize or recall that the brand name is a particular type of retailer or product/service.

A retailer wants to announce up-to-date and fast changing information to excite customers.Which of the following platforms will best suit the retailer's needs?

Target Field in Minneapolis,Minnesota,"Home of the Twins" baseball team venue is an example of what type of communication method?

Target uses a Shopkick app to award points to customers who walk around a store and scan products;they can redeem these points for various rewards.Which of the following technologies will best suit this sales promotion?

David visits a supermarket to buy milk and eggs.At the checkout counter,waiting to pay,he impulsively picks up a magazine from one of the display shelves.Which of the following terms best reflects the supermarket's strategy?

Which of the following is classified as a microblog?

Retailers are the _____ group of national advertisers in the United States.

Which of the following is a reason why retailers tend to use magazines for image advertising?

In new media,_____ refer to the number of times an ad appears in front of the user.

In the late 90s,Sears spent much of its communication budget advertising the "Softer Side of Sears" campaign since it felt the customer knew very little of Sears' apparel assortments and thus there would be a substantial return from advertising apparel versus advertising the more known appliances.What principle for budget allocation was Sears potentially using?