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Which of the following is not an example of a primary enterprise system?


A) Supply chain management
B) Customer relationship management
C) Enterprise revenue planning
D) Enterprise resource planning

E) A) and C)
F) A) and D)

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What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?


A) Operational CRM
B) Analytical CRM
C) Website personalization
D) List generators CRM

E) None of the above
F) A) and B)

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What is a place where customer service representatives answer customer inquiries and solve problems,usually by email,chat,or phone?


A) Contact center
B) Web-based self-service
C) Call scripting system
D) Uplift modeling

E) None of the above
F) B) and C)

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The goal of ERP is to integrate all of the organizational systems into one fully functioning,high-performance system that is capable of meeting all business needs and user requirements.Of course,this goal is incredibly difficult to achieve because businesses and technologies experience rapid change,and ERP must support mobility,cloud,SaaS,and tiered architectures.

A) True
B) False

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Logistics includes the processes that control the distribution,maintenance,and replacement of materials and personnel to support the supply chain.

A) True
B) False

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What is the maker movement?


A) Systems are used to create the digital designs and then manufacture the products
B) A cultural trend that places value on an individual's ability to be a creator of things as well as a consumer of things
C) A community center that provides technology,manufacturing equipment,and educational opportunities to the public that would otherwise be inaccessible or unaffordable
D) Promotes serialization or the ability to track individual items by using the unique serial number associated with each RFID tag

E) B) and D)
F) A) and B)

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Supply chain visibility ensure supply chain cohesion by automating the different activities of the supply chain.

A) True
B) False

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Supply chain event management applies technology to the activities in the order life cycle from inquiry to sale.

A) True
B) False

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What is collaborative engineering?


A) Enables an organization to react more quickly to resolve supply chain issues
B) Applies technology to the activities in the order life cycle from inquiry to sale
C) Allows an organization to reduce the cost and time required during the design process of a product
D) Helps organizations reduce their investment in inventory while improving customer satisfaction through product availability

E) C) and D)
F) All of the above

Correct Answer

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Which of the following is a common customer service CRM metric?


A) Number of new prospective customers
B) Number of marketing campaigns
C) Average time to resolution
D) Revenue generated by marketing campaigns

E) B) and C)
F) A) and B)

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Elogistics manages the transportation and storage of goods.

A) True
B) False

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Electronic data interchange (EDI),a standard format for the electronic exchange of information between supply chain participants.

A) True
B) False

Correct Answer

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What is supply chain event management (SCEM) ?


A) Enables an organization to react more quickly to resolve supply chain issues
B) Applies technology to the activities in the order life cycle from inquiry to sale
C) Allows an organization to reduce the cost and time required during the design process of a product
D) Helps organizations reduce their investment in inventory while improving customer satisfaction through product availability

E) A) and B)
F) B) and D)

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SCM,CRM,and ERP are all extended ERP components.

A) True
B) False

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Back-office operations deal directly with the customer.

A) True
B) False

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List generators compile customer information from a variety of sources and segment it for different marketing campaigns.

A) True
B) False

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In the basic supply chain return refers to supporting customers and product returns.

A) True
B) False

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Production and materials management ERP components track employee information including payroll,benefits,compensation,and performance assessment and ensure compliance with all laws.

A) True
B) False

Correct Answer

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Which of the following describes an ERP system?


A) ERP systems provide a foundation for collaboration between departments
B) ERP systems enable people in different business areas to communicate
C) ERP systems have been widely adopted in large organizations to store critical knowledge used to make the decisions that drive the organization's performance
D) All of these choices

E) C) and D)
F) A) and B)

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Which of the following is not considered a feature in a contact center?


A) Automatic call distribution
B) Interactive voice response
C) Predictive dialing
D) Automatic predictive dialing

E) A) and B)
F) A) and C)

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